How Digital Marketing Boosted ABC Bakery's Sales
Introduction ABC Bakery is a family-owned business that has been in operation for over 50 years. They specialize in creating delicious baked goods such as cakes, pastries, and bread. However, their traditional marketing efforts were not generating the desired results in terms of reaching a wider audience. Traditional Marketing Strategy : ABC Bakery relied on traditional marketing strategies such as flyers, billboards, and word of mouth to promote their business. They also hosted community events and participated in local fairs. However, these methods were not generating the desired results in terms of reaching a wider audience. Digital Marketing Strategy: ABC Bakery decided to revamp their marketing strategy by incorporating digital marketing tactics. They built a website that showcased their products and services, as well as their history and story. They also created social media accounts on popular platforms such as Facebook and Instagram to increase their online presence...
